One of the main reasons circular fashion has not become the mainstream yet is that access to it remains limited. On the other hand, fast fashion is super easy, cheap and convenient. Thus, we think that by making access and use of circular fashion just as easy and convenient, we can get more people to use it. In other words, we want to change people’s habits from linear to circular. Our store, bringing all the key elements of circular fashion into one physical space facilitates access to sustainable alternatives, and our app’s reward system makes it rewarding to engage with them. By getting more and more people to make the switch from fast fashion to SLOW, we can promote the circular (fashion) economy and begin to replace unsustainable practices.

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